Brand Story || Story behind Jada

In the heart of Kenya, a nail-care passion was born – right in Janet's mom's kitchen! But this wasn't just any ordinary hobby; it was the spark that ignited a revolution in Africa's nail-care industry.
Janet's story goes way beyond nail-care; it's a gripping tale of passion, resilience, and empowerment. She turned her challenges into triumphs and birthed Jada, a brand that redefined innovation and set the path for dreamers everywhere.
Now, Jada isn't just a name; it's a symbol of empowerment for women all across the continent. Embracing beauty with unshakable confidence and grace, Jada is on a mission to transform lives and inspire a new generation of go-getters. Join the movement and take on the world.

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Our Clean commitement

We believe in clean formulations with consciousness and care. We strive for better, not perfect: a mantra that focuses on transparency and enables us too continue improving, always. Safe, effective innovation is possible--and a thoughtful approach to clean beauty means that what goes into our formulas is just as important as what we keep out of them.

21+ Free, 100% Vegan, Cruelty Free, Made In Kenya

NO PARABENS
NO PHTHALATES
NO SULFATES
NO MINERAL OIL
NO FORMALDEHYDE
NO TALC